The digital marketing tactics are climbing the next step to reach the targeted audience on a one-on-one basis. You have given the content, you have given them apt videos, you have created pages to have a look and shop, and texting messaging is done. Phone calls no more remain a knack of telemarketing staff. Email marketing could get full of spams, so how do you tap your audience. Here are useful three reasons to utilize Facebook Messenger for business.
- The world is on Facebook
Be it the teens or the 60’s; everybody seems to have an account on the Facebook. It is one social media platform which is easy to use and browse through. It has been studied that 27% of the Facebook users spend time on instant messaging, meaning Facebook Messenger. This says the entire crowd is hooked onto Facebook and moreover everybody seems to have downloaded the app for the messenger. It widens. The app also has complex interfaces, native payment, location access etc. to make the protocol maintained on the web comfortably.
- The details of leads are in front of you
Thanks to the analytical tools of Facebook which lets you know who is your potential customer and how to go about it. Drafting of a message becomes easy, therefore. When you see a person likes to read books, your approach towards the person will be put forth in a manner that it interests her. For instance, if you are into confectionary business, a message saying, ‘hello Rachel, we would like you to come for an event for readers. There will be maestros putting forth their best and chat shows over a cup of coffee.’ In this way, the lead has understood about the invite; it has developed an interest as she is a voracious reader. You have put forth your attention saying a chat show over a cup of coffee, which means, cookies and pastries ought to be there. So what you have done here is, made sense to the information and targeted the lead.
- The personal touch
It is the individual touch that the audience loves the most. Through messenger when you put forth a message, it makes them feel special. This particular feeling is a significant lead. You never know when this point could turn into a customer. Besides, it is secured way of handling things. The customer has every right to respond or not to respond to the message. The seller, on the other hand, can get to know about the response of the clientele at the earliest. This method could be superior to cold calls, but a sure shot one and can be tapped a considerable number of audience at one go.
To sum up
The Facebook messenger has all new features which make it desirable amongst the masses. This is where marketers can take advantage of. However, proper drafting of messages and videos is necessary, or it can backfire.